Race and Business Branding

Starbucks-RaceTogetherHas Starbucks done it again? Yesterday, at a meeting where CEO Howard Schultz announced a 2 for 1 stock split, a new delivery service, and other initiatives, the big news was his efforts to encourage baristas to engage people in talking about…race.

The “Race Together” campaign caused immediate, often vituperative, backlash.  I have often said that Americans would rather talk about anything but race—talk constructively, I mean—so the backlash was surprising in no way whatever.

I will be expanding this post in the coming weeks, but wanted to get the news out as soon as I heard, which was on this evening’s Nightly Business Report.  Go HERE to see the broadcast for today, March 18, 2015.  The report segment, which approaches it from the perspective of business and business branding, starts at 19:01 into this video of the entire show.  The branding expert interviewed thinks that, despite all the furor, it will make good business and brand sense in the future.  And why not a business leading the way in discussing something so important that needs discussing? he asks.  Most every other body has failed, especially as it has tried to start a broad, national discussion.  That President Obama has failed to lead us into such a discussion is perhaps my biggest disappointment in his presidency.

One of the main reasons people don’t want to talk at all is that most still hold to the belief that the U.S. is colorblind, and that talking about race will only make the situation worse. When I led in the writing of a diversity plan for Naperville schools in District 203 (see that plan Here), people battered me with these beliefs constantly.

Meanwhile, as the chart below shows, Starbucks stores are densest in white communities. That may be ironic, but it may also make Starbucks the most appropriate company to take up this important cause.  The people who battered me with their faith in colorblindness weren’t generally people of color, though a growing segment of these also increasing lean towards the belief that if we don’t talk about race it will just fix itself and go quietly away.

Starbucks-Whiteness

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Ornette Coleman: Lessons in Freedom (excerpt)

Voices and Freedoms: A History of JazzThis is the first of 16 short excerpts from my radio series Voices and Freedoms: A History of Jazz.  Based on my book of the same name, the series (and book) were produced at the University of Virginia in the nation’s Bicentennial Year.  The show, syndicated by the Intercollegiate Broadcasting System, ran for five years across the U.S. in the late 70’s/early 80’s, with Vassar being the first college to pick it up. It is even more relevant today than when it originally played.

 Go here to learn more about and BUY the book Voices and Freedoms.  We plan to re-release it as a pdf download and an e-book on this site.

 Go to the Radio Shows page and scroll down to the list of episodes from the 16-part Voices and Freedoms radio series.  Anyone can listen to the excerpts, but full shows will be made available only to those who buy the book in either form.

 

Coleman-Shadows2Below is an excerpt from Show #14.

The show is on ORNETTE COLEMAN, one of jazz’s great innovators.  The excerpt focuses, however, on Coleman’s great art and its ability to reach us emotionally.  Without that, innovation sometimes turns out to be no more than novelty.  From the late-50’s until today—Coleman won the Pulitzer Prize for music in 2007—Coleman has continued to challenge music orthodoxy and, most important, to create more and more beauty.  “It is Coleman’s particular genius,” said one music critic, “to create situations where beauty can happen.”  Ornette Coleman died June 11, 2015, less than three months after this posting.

The title Voices and Freedoms refers to the two themes central to my tracing of jazz history and the history that surrounded the music’s creation.  “Freedoms” follows the evolution of jazz form, from the relatively tight constraints of its beginnings into greater and greater freedom of form.  In this, Ornette Coleman may be jazz’s greatest influence on form.

As “Freedoms” follows the constant changes in forms, so “Voices” follows something that remains constant throughout these changes.  Voice.  The human voice, signifying the constant presence of the striving, surviving, overcoming human.  Jazz has always been obsessed with this voice, and Ornette Coleman’s voice remains one of jazz’s most distinctive and humanizing.

 Go to a list of Radio Shows.  Go to the Voices and Freedoms page.

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All Things Ray

Ray CharlesThis post serves as an index to all the items about Ray Charles on this site, especially the VIDEO SERIES “Me and Brother Ray” (see below).  I have been a professor of English for several decades now, so it may seem strange to say that an American jazz-blues-pop-and-rock-and-roll-singer has been the one who has influenced my career the most.  He has.  As a kid, just as I hit double-digit age, I discovered jazz and blues through Charles, which led me into issues of race, something that had already begun troubling me. My first book, Voices and Freedoms, was a history of jazz published during the nation’s Bicentennial and made into a 16-part radio series that played across the U.S. for five years.  Its specific take on the music included a lot about race, something I’m still proud of.

I started violin lessons at six, and though I eventually became good enough to become the concert meister of the Monterey Civic Youth Orchestra, music never made deep down sense to me until I heard Ray Charles’ “Georgia on My Mind.”  I had a jazz trio in my teens (and you can hear it here!). "The Love of Thy Children" by Richard R. GuzmanI’ve been a member of ASCAP (the American Society of Composers Authors and Publishers) since at least 1981, mainly on the strength of some compositions (one, “The Love of Thy Children,” pictured at left) which combined traditional white choral styles with gospel, blues, and jazz—my own small attempt to try combinations similar to Ray Charles’.  His combinations, of course, changed musical history.

Academically, my specialty became black, multicultural, and world literature, and to this day one of my bread-and-butter courses is the graduate course Race, Ethnicity, and the American Experience (see a list of courses and access some course materials Here).  One of my most recent books is Black Writing from Chicago.  I begin my introduction by referring to Hoyt W. Fuller, who compares the daring of Chicago writing to Ray Charles’ music: more blunt and aggressive, more raw and free-wheeling.

Ray Charles led, of course, a painful, tumultuous, often scandalous personal life, but he produced world-changing music, a music laced through and through with a profound combination of pain and joy.  I can trace almost all of my professional life back not just to my interest in his music, but the inspiration that music provided.  Only the writer James Baldwin comes close to Ray Charles’ influence on me, so there is (or will be) a lot on this site about Brother Ray.

Links to the items below will go live when they become available.

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